Real Digital Media, the provider of the NEOCAST digital signage platform, announced a new partnership with London-based Integrated Signage Solutions Ltd. ISS has agreed to represent NEOCAST products throughout Europe.

According to Real Digital Media, the arrangement is NEOCAST's formal entry into the European marketplace. The deal gives ISS exclusive rights to market, license and support the NEOCAST platform there.

"We have been considering an entry into Europe for years, and feel that in ISS we have found the partner best positioned to make NEOCAST a very serious contender in that strategic market," said Ken Goldberg, CEO of Real Digital Media states. "Given the hands-on experience of the ISS team with so many software offerings, we were energized by how quickly they embraced NEOCAST. We expect that their customers and prospects will have the same reaction."

Real Digital Media said it will work with ISS to develop a solution-based approach to differentiate its European offering. ISS has a fully trained staff offering consultative and network operations services to customers, the company said.

ISS Wonderworks CEO David Da Costa said all his company required to bring a true end-to-end solution offering to the market was a reliable and scalable technical platform.

"Adding NEOCAST as the technical core of our solution not only answers that challenge," Da Costa said, "but lets us build our offering with the confidence you get by partnering with an established and respected provider to the industry."

ISS has launched its new partnership by installing the NEOCAST platform in new sites of its Walkway Media mall network in the U.K.

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