Gas Station TV, a nationwide digital out-of-home network at the pump, has signed a deal with United Oil to expand its relationship with the network and install the forecourt media program at 17 more United Oil locations — bringing the total number of sites outfitted with GSTV to 117 across Los Angeles and San Diego — according to a company announcement.

Also as part of the agreement, United Oil will convert six of its legacy sites in Los Angeles to GSTV, according to the announcement.

"GSTV has been a great partner, and I look forward to expanding our relationship with them," said Jeff Appel, vice president and CFO, United Oil Company. "We were one of the first gas retailers to deploy GSTV back in 2007, and now I won't open a station that isn't equipped with the network."

United Oil is an authorized distributor of fuels for Shell, ConocoPhillips (76) and Valero, operating retail stations throughout southern California. The company emphasizes first-class retail facilities with the aim to provide customers with a pleasant buying experience and not just another visit to the gas station.

"Having a long term partner such as United Oil ... continually recommit and expand our relationship, speaks volumes about the quality and relevance of GSTV," GSTV CEO David Leider said in the announcement . "Relationships like the one we have with United Oil don't happen by chance. It is further testament that GSTV not only elevates the refueling experience from a mundane necessity to an informative, entertaining experience, but it also drives impact for our gas retail partners and increases customer loyalty."

Read more about DOOH advertising.

Related Content

User Comments – Give us your opinion!
Products & Services

Taxi Top Digital Signage


Intel® DSEK-12 - Digital Signage Evaluation Kit




Tech-Rich Professional-Grade LCD | 46” NEC P462


Media Player to power Video Walls AOPEN Digital Engine DE6140


CAYIN CMS-20: Entry-level Digital Signage Server


BrightSign XD1230 - Networked Interactive Player with Live HDTV




57" Enabl3D LCD Displays




CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.