Retailers are always looking for new and innovative ways to communicate with customers. Digital signage enables them to create flashy, eye-catching content in tighter timeframes by eliminating the need to produce, distribute and dispose of print collateral.

Digital Signage Today and Omnivex will present a free, one-hour webinar, "Delivering Powerful Retail Experiences with Digital Signage," that will look at how that digital signage content can also be delivered more effectively by using data to determine when and where a particular ad should be displayed. By making the message contextual and relevant to the viewer, the impact of brand messaging increases substantially.

Additionally, retailers are able to engage more effectively with customers and even drive interaction through the use of mobile and touch technologies, as well as social media. This behavioral data can then be captured instantly, providing real-time information on product or campaign performance.

During the Nov. 27 webinar, participants will learn how digital signage enables retailers to reduce costs and drive sales; improve engagement and encourage interaction; easily react to changes and update messaging; and improve brand awareness and message effectiveness.

"Delivering Powerful Retail Experiences with Digital Signage" is scheduled for Nov. 27 at 2 p.m. eastern. Click here to register for the free event.

Read more about retail digital signage.

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