Alberta, Canada-based GPS Strategies Ltd. today announced they are using digital signage and place-based media software solutions provider ScreenScape to expand its digital signage advertising program to additional sports and recreation facilities such as Subway Soccer Centres.

"We see a lot of value in ScreenScape's network-centric approach," GPS Strategies President Perry Logan said in the announcement. "It helps us to achieve new revenues through marketing, advertising and sponsorship agreements for sport and recreation facilities and related amateur sport organizations. We have already rolled out 10 locations and have aggressive growth plans for hundreds more. ScreenScape has a low total cost of ownership and an easy-to-use content creation process. This gives us a new technology platform we can use to build and expand upon our current relationships."

GPSS is a marketing and sponsorship agency currently operating throughout North America with a primary focus on achieving new revenues through marketing, advertising and sponsorship agreements for sports and recreation facilities and related amateur sport organizations. It combines the inventory and impressions that it represents into one group to present larger numbers to regional and national advertising agencies and buyers. With the support of ScreenScape, GPSS is expanding its digital advertising and marketing program into local amateur sport centers.

In addition to the digital signage advertising network, GPSS has a business model that provides golf courses with cart-mounted golf course navigation systems. This provides the courses with the opportunity for advertisers to deliver their message to a distinct and highly desirable target audience.

Read more about DOOH advertising.

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