Alberta, Canada-based GPS Strategies Ltd. today announced they are using digital signage and place-based media software solutions provider ScreenScape to expand its digital signage advertising program to additional sports and recreation facilities such as Subway Soccer Centres.

"We see a lot of value in ScreenScape's network-centric approach," GPS Strategies President Perry Logan said in the announcement. "It helps us to achieve new revenues through marketing, advertising and sponsorship agreements for sport and recreation facilities and related amateur sport organizations. We have already rolled out 10 locations and have aggressive growth plans for hundreds more. ScreenScape has a low total cost of ownership and an easy-to-use content creation process. This gives us a new technology platform we can use to build and expand upon our current relationships."

GPSS is a marketing and sponsorship agency currently operating throughout North America with a primary focus on achieving new revenues through marketing, advertising and sponsorship agreements for sports and recreation facilities and related amateur sport organizations. It combines the inventory and impressions that it represents into one group to present larger numbers to regional and national advertising agencies and buyers. With the support of ScreenScape, GPSS is expanding its digital advertising and marketing program into local amateur sport centers.

In addition to the digital signage advertising network, GPSS has a business model that provides golf courses with cart-mounted golf course navigation systems. This provides the courses with the opportunity for advertisers to deliver their message to a distinct and highly desirable target audience.

Read more about DOOH advertising.

Related Content

User Comments – Give us your opinion!
Products & Services

FWDS42H2/DS - 42” S-series Digital Signage Bundle

http://global.networldalliance.com/new/images/products/5849.png

5849/FWDS42H2-DS-42-S-series-Digital-Signage-Bundle

LG 32LN541C

http://global.networldalliance.com/new/images/products/6459.png

6459/LG-32LN541C

FWD42B2/DS - 42” B-series Digital Signage Bundle

http://global.networldalliance.com/new/images/products/5843.png

5843/FWD42B2-DS-42-B-series-Digital-Signage-Bundle

SAPPHIRE EDGE VS8 Player PC

http://global.networldalliance.com/new/images/products/5969.png

5969/SAPPHIRE-EDGE-VS8-Player-PC

Breeze Digital Signage – A Hybrid Cloud Solution

http://global.networldalliance.com/new/images/products/6607.png

6607/Breeze-Digital-Signage-A-Hybrid-Cloud-Solution

Sharp Commercial-Grade HDTV LED Displays – The Affordable Choice …

http://global.networldalliance.com/new/images/products/6333.png

6333/Sharp-Commercial-Grade-HDTV-LED-Displays-The-Affordable-Choice-for-Entry-Level-Commercial-Use

MP60 High Definition Digital Media Player

http://global.networldalliance.com/new/images/products/4365.png

4365/MP60-High-Definition-Digital-Media-Player

LG 32LN549E

http://global.networldalliance.com/new/images/products/6457.png

6457/LG-32LN549E

HP Digital Signage Media Players

http://global.networldalliance.com/new/images/products/5495.png

5495/HP-Digital-Signage-Media-Players

MPPC 2210: All-In-One Digital Signage Panel PC

http://global.networldalliance.com/new/images/products/4205.png

4205/MPPC-2210-All-In-One-Digital-Signage-Panel-PC

Media Kit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.