Zoom Media Inc. recently announced officially the expansion of its digital network with Zoom MedTV, a digital out-of-home medical network with a presence in more than 100 clinics and family practices across Canada.
With this partnership, agencies and clients now have the ability to reach key consumers as they wait — on average, 40 minutes — to see their health care professional, the company said. Patients and those accompanying them are receptive to relevant advertisements for its health and wellness content, as well as its entertainment and informative value, the company said.
Zoom Media now offers advertisers two digital networks, Zoom FitTV and ZoomMedTV, aimed at reaching health-oriented audiences.
Read more about DOOH networks.