DOOHgood, an all-volunteer effort to use the promotional muscle of digital signage to do good, has ramped up efforts to help victims of this week's superstorm in the northeastern U.S., according to an announcement from the group.

The organization already is making a Twitter app available at no cost to ad-based, retail and private digital signage networks, and is looking for help in developing video creative that will drive donations to the American Red Cross and its Hurricane Sandy relief efforts.

Long Beach, California-based Insteo, which specializes in interactive tools and content for digital signage networks, has developed and released a Twitter visualization app that networks can use to run at no cost in their schedules. The app is HTML5-based and queries and filters keywords to maintain high quality messaging.

"What we don't have, and need as soon as possible, is a 15-second piece of video with a basic call to action to make a text donation to the Red Cross, which will be funnelled to the Sandy relief effort," said Dave Haynes, an industry consultant and one of DOOHgood's founders, in the announcement. "If we had multiple, and some in Hispanic [Spanish], even better."

The Red Cross has B-roll video and images available for media companies, Haynes said, and he expects developing a solid spot would only take a matter of a few hours at most.

"DOOHgood was really started in the immediate aftermath of the Japan earthquake and tsunami," he said. "We had a huge response to that, both in original creative and the numbers of networks running spots. The magnitude of this disaster is obviously not as large, but with every hour we're seeing how parts of coastal New Jersey and New York are in a very bad way. Anything that can help drive donations is, I think, worthwhile."

The Twitter app is ready to download off of the DOOHgood site (www.doohgood.com), and Haynes said in the announcement that he would like to hear from network operators using it, and from any creative teams willing to put together a video PSA.

Read more about DOOH advertising.

Related Content

User Comments – Give us your opinion!
Products & Services

Digital Signage Software: ARTISTACONTROLCENTERLITE

http://global.networldalliance.com/new/images/products/ArtistaControlCenter100.gif

3011/Digital-Signage-Software-ARTISTACONTROLCENTERLITE

CAYIN xPost: Tailored Software for Versatile Applications

http://global.networldalliance.com/new/images/products/3239.png

3239/CAYIN-xPost-Tailored-Software-for-Versatile-Applications

Hassel-Free Pluggable Digital Signage Player Keeps up with Cutting-…

http://global.networldalliance.com/new/images/products/4782.png

4782/Hassel-Free-Pluggable-Digital-Signage-Player-Keeps-up-with-Cutting-Edge-Technology

LG 47LN541C

http://global.networldalliance.com/new/images/products/6439.png

6439/LG-47LN541C

DVP19 Video Wall Processor

http://global.networldalliance.com/new/images/products/5159.png

5159/DVP19-Video-Wall-Processor

signManager

http://global.networldalliance.com/new/images/products/6863.png

6863/signManager

LG 84WS70MS-B

http://global.networldalliance.com/new/images/products/6417.png

6417/LG-84WS70MS-B

MP500 Digital Media Player

http://global.networldalliance.com/new/images/products/4245.png

4245/MP500-Digital-Media-Player

Cisco Digital Signs

http://global.networldalliance.com/new/images/products/2981.png

2981/Cisco-Digital-Signs

Fanless computing device Digital Engine DEX7150

http://global.networldalliance.com/new/images/products/6561.png

6561/Fanless-computing-device-Digital-Engine-DEX7150

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.