Latin America's newest and most advanced subway line, São Paulo Metro Line 4, will soon be the location of the world's largest-ever digital out-of-home installation, according to LED digital signage company NanoLumens, when Terra Latin America installs nearly 2,000 digital displays throughout the line's 11 stations.
The centerpiece of the project will be the multimillion dollar installation of eight large-format LED displays designed and manufactured by NanoLumens, the company said. The displays will provide advertisers a medium to reach the line's nearly 1 million expected daily commuters.
According to NanoLumens Director of Marketing Josh Byrd, the São Paulo Metro Line 4 installation is the largest project undertaken to date since the Georgia-based company introduced its flexible LED displays in 2010.
"São Paulo's Metro Line 4 is full of next-generation technologies, and NanoLumens is proud to provide the most dazzling digital displays in the world to give advertisers a powerful medium to share their messages," Byrd said. "We designed seven wall-mounted 6mm pixel pitch displays, ranging from 145 inches to 224 inches diagonal, to be installed throughout the line's stations, plus one incredible 360-degree display that is actually made up of four 173-inch curved 6mm pixel pitch displays joined end-to-end to form a cylinder that is viewable from literally every angle in the atrium of the Luz station, Line 4's busiest station."
NanoLumens has partnered with Brazilian digital signage engineering company NC4U (Narrowcasting For You) to oversee the installation of the eight NanoLumens LED displays. NC4U is NanoLumens' first officially certified service and sales partner in South America.
Metro Line 4, also known as the Yellow Line or ViaQuatro, is the result of a strategic partnership between the Government of São Paulo and ViaQuatro, a private company that has invested $450 million in the project to date, with expectations to invest a total of $2 billion over the next 30 years of operation. The line began offering service at six stations in 2011 with 14 trains, and full operation of all 11 stations and 15 additional trains is expected in 2014.
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