Trick or Treat: Video wall terrorizes elevator riders

We've all seen digital signage video walls by now — but who expects to be standing on one?

Pardon the commercial nature of the video below, but, while it is a commercial, it's also a great example of what you can do with digital signage. That, and it's funny, very funny.

LG Electronics put a video wall in *the floor* of an elevator; a video wall designed to look like the normal floor, until the floor falls away beneath whatever poor soul is riding in the elevator at the time.

(Editor's note: Yes, the "video wall" is made up of LG IPS computer monitors, but the effect is the same as if they were using commerical-grade digital signage products.)

According to ABC News, the viral video prank is an ad campaign from the Netherlands branch of Seoul, Korea-based LG electronics to promote the company's new IPS monitors:

And the ad was launched just in time for the scariest of holidays, Halloween.

With the tagline, "So Real, It's Scary, the nearly two-minute YouTube video shows riders' reactions as the IPS monitors display what appears to be the bottom of the elevator floor dropping out beneath them.

A spokeswoman for LG Electronics in the Netherlands, where the ad was launched, told ABCNews.com the video has been viewed more than 3 million times.

At last check, though, that number has jumped to more than 9 million views on YouTube alone.

And these days the image quality of good commercial-grade digital signage display really is close enough to real to really be scary.

Read more about digital signage dispay technology.

Related Content

User Comments – Give us your opinion!
Products & Services

NAVORI QL MANAGER

http://global.networldalliance.com/new/images/products/5591.png

5591/NAVORI-QL-MANAGER

SiteRemote - Digital Signage & Remote Management Solution

http://global.networldalliance.com/new/images/products/4975.png

4975/SiteRemote-Digital-Signage-Remote-Management-Solution

Christie FHD651-P 65” LCD panel

http://global.networldalliance.com/new/images/products/6895.png

6895/Christie-FHD651-P-65-LCD-panel

Planar Simplicity Series LCD Displays

http://global.networldalliance.com/new/images/products/6595.png

6595/Planar-Simplicity-Series-LCD-Displays

CAYIN CMS-20: Entry-level Digital Signage Server

http://global.networldalliance.com/new/images/products/6099.png

6099/CAYIN-CMS-20-Entry-level-Digital-Signage-Server

LG 32LN549E

http://global.networldalliance.com/new/images/products/6457.png

6457/LG-32LN549E

AiO710 Digital Media Player

http://global.networldalliance.com/new/images/products/5157.png

5157/AiO710-Digital-Media-Player

NTB610/5

http://global.networldalliance.com/new/images/products/610_sml.jpg

3925/NTB610-5

MokiTouch - iPad and Android Kiosk App

http://global.networldalliance.com/new/images/products/5405.png

5405/MokiTouch-iPad-and-Android-Kiosk-App

Think BIG! When Size Matters, Choose the Sharp PN-R Series …

http://global.networldalliance.com/new/images/products/6327.png

6327/Think-BIG-When-Size-Matters-Choose-the-Sharp-PN-R-Series-Professional-Displays

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.