• Parametric Sound, FWi announce partnership

Parametric Sound Corporation today announced that it has entered into a strategic relationship with Four Winds Interactive (FWi) for distribution of its HyperSound directed audio products. 

FWi will now offer Parametric's audio products as a complement to its existing solutions and will provide a seamless transition from sales to post-sales support for clients and prospects who are interested in Parametric's audio products, according to a press release.

"Parametric Sound's patented audio solutions are well-suited to companies looking for an upgrade from digital signs that contain video-only to installations that combine signage with superior audio capabilities," said Dan Verbsky, director of field services at Four Winds Interactive. "This arrangement will augment and complement our product portfolio and we look forward to working with Parametric."

"We expect this partnership with an industry leader like FWi to help accelerate the adoption of our HyperSound technology in the digital signage sector," added Kenneth F. Potashner, executive chairman of Parametric Sound. "We have demonstrated forward momentum on our distribution and sales strategy and continue to see progress on our licensing discussions currently underway."

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