An array of Estee Lauder products are being featured this month on the Adspace Digital Mall Network to promote "pink," according to a company announcement. Brands such as Clinique, Bobbi Brown, La Mer, Smashbox, Coach and Lab Series are among some of the brands featured in the digital out-of-home campaign supporting America's fight against breast cancer.
This is the the third year in a row the Adspace Digital Mall Network is featuring Pink products and services that raise awareness of the cause. Customized 15-second spots with the iconic pink ribbon will be featured across 205 Adspace malls throughout October.
"The 'pink ribbon' has become the universal symbol for breast cancer awareness. Shoppers have come to understand that proceeds from their purchases will go to a variety of meaningful breast cancer causes. People actually look out for pink ribbons during this time of year, and we're thrilled to include more than one dozen new 'pink' products on our screens," said Warren Christopher, VP, marketing and content development for Adspace Digital Mall Networks. "Shoppers love checking out the latest 'pink' products and feel good about purchasing products that give back to causes they care about. It's a win-win for all."
Read more about DOOH advertising.