The Luxe City Center Hotel in downtown Los Angeles has deployed the new Studio Montage and Video Rail digital signage video display system from multisensory advertising and marketing solutions manufacturer Americhip to create new visual sensory experiences for the hotel's patrons, according to an announcement from Americhip.

The hotel recently completed a multimillion-dollar makeover with 178 guestrooms, including 16 luxury suites.

"We want our guests to have an immersive multilevel sensory experience, from the décor and artwork to the food they eat to the interaction with our hotel staff," said John Kelly, Luxe City Center Hotel vice president and general manager, in the announcement.

Americhip's Studio Montage and Video Rail were placed in strategic locales to complete the immersive visual experience. "Our interior design firm SANDdesign recommended Americhip's new video art technology to be the cornerstone of our guest experience, adding that it would complement our décor and ambience philosophy perfectly," Kelly said. "We installed the Studio Montage featuring Van Gogh's Starry Night video animation behind our front reception desk and the 168 display Video Rail, with each display featuring individual artist vignettes as the centerpiece for our new bar — all high-traffic areas where we could create a visually emotional experience."

The Studio Montage and Video Rail incorporate visually appealing aesthetic display and record/playback technologies that allow users to configure content to match the mood and setting of the environment. Imagery, animations or video are edited, compiled and software encoded to an AVI file and input to each high-resolution display and accompanying video processor/memory unit via a USB port. In turn, each screen can play back up to 45 minutes of unique video content.

"Our new interactive video art technology gives the Luxe City Center Hotel a compelling alternative to traditional static art, single video display or static signage in delivering their brand message or helping to create a compelling immersive experience," said Americhip CEO Tim Clegg. "The Studio Montage brings to life the works of artists like Monet, Sisley, Renoir, Van Gogh, Gauguin and Klimt in an intensely original moving presentation that combines fine art and digital technology that is pixel perfect and true to the original works' intent."

Watch a short video of the Luxe City Center Hotel deployment below:

Read more about hotel digital signage.

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