The National Football League's kickoff Sunday is coming up this weekend, and Nashville's LP Field, home of the Tennessee Titans, will be showcasing the stadium's new end zone video screens when the team opens at home against the New England Patriots.
At 157 feet wide by 54 feet high each, and with 8,478 square feet of LED signage, the two LP Field end zone screens are the second-largest video screens in the NFL and the fourth-largest in North American sports, according to ANC Sports Enterprises, which spearheaded the manufacture, installation and operation of the digital signage displays.
While the video screens at Dallas Cowboys Stadium are the largest in the NFL, the LP Field screens are the league's largest end zone video screens (the Cowboys Stadium screens are center hung), according to Michael Hopkins, director of communications and marketing for ANC Sports. There could be an argument that, since Cowboys Stadium is a domed stadium, the LP Field screens also are the largest outdoor screens in the NFL, but since the Dallas dome has a retractable roof, Hopkins said he only likes to go so far as to call them "the largest end zone video screens."
The LED video screens are the first 16mm surface-mount LED displays in the NFL, providing pure pixel-to-pixel high-definition visuals, according to ANC Sports.
"We are excited to partner with ANC Sports to provide our fans with unprecedented visuals, dynamic animations and in-depth statistical analysis which can't be found anywhere else," said Don MacLachlan, executive vice president of the Tennessee Titans, in an announcement from ANC Sports. "The new video system will generate an energetic game-day environment through the most vibrant displays in the NFL."
The two main video screens are joined by more than 1,300 linear feet of ANC's 20mm LED fascia signage that will measure more than five feet tall. Approximately 680 feet of dynamic digital signage will travel down each sideline in between the two suite levels at LP Field, displaying game-day stats, fantasy football information, team animations and sponsor acknowledgements.
The digital signage, funded entirely from revenue from events at the stadium, was unveiled prior to the Titans' preseason game against the Arizona Cardinals on Aug. 23.
High-definition LED video screens have become a near-universal constant at major sports stadia around the world, but the real trend is how digital signage is incorporated throughout arenas to create a unique game experience for fans, Hopkins said.
"I think, as things are moving forward here, it's more of the scope of the signage that's being put in, so it's no longer just one video screen or one scoreboard," he said. Rather, he said, it's the full spectrum with video screens and LED ribbons that can carry fantasy stats, fan prompts and sponsor messages, all of it integrated with the sound system, concourse and suite video screens, and concession digital menu boards, and tied in together with all the stadium entertainments to change the live-game presentation — to better compete against the in-home experience that draws some fans away from seeing the games live.
"That's really where we believe the industry is going. It's not just about who's going to have the largest screen or who's going to have the most LED square footage. It's how are you integrating all of the technologies you do have to create the most unique game presentation for your fans."
Watch a video from ANC Sports showcasing the Titans' end zone screens below:
Read more about digital signage in entertainment venues.