Scala Inc. customer Jaguar Land Rover has been named a finalist for the "Digital Signage Project of the Year" in the 2012 AV Awards, the company announced. According to Scala, the project has helped Jaguar Land Rover standardize its brand and marketing messages across all dealers, and present a "cutting-edge user experience" at the customer point-of-sale.
The Jaguar Land Rover digital communication system is deployed across 209 locations throughout the U.K. The system is a mix of interactive and one-way communication screens. On the interactive screens, customers can configure a car to their individual specifications. Digital photo frames are placed in strategic locations in every showroom with dynamic digital content to reinforce branding and engage Jaguar Land Rover's customers at critical decision points.
The Jaguar Land Rover system uses Scala digital communication software to support content creation, management and distribution across their network and was installed by Scala partner Beyond Digital.
"We believe that introducing digital POS to our showroom floors will further enhance the Jaguar shopping experience," said Adam Henderson, national dealer marketing manager, Jaguar UK, in the announcement. "It enables us to display relevant and compelling information in our dealerships which can help encourage prospective customers to extend their stay in order to find the information they need. By introducing motion and sound content that is highly visible, we are able to communicate directly with customers and allow them to engage with the brand while gaining in-depth information on the various models and offers available."
The 2012 AV Awards winners will be announced in London on Oct. 12.
"We congratulate Jaguar Land Rover for being named a finalist for the 'Digital Signage Project of the Year' award," Scala CEO Tom Nix said. "Their system is a great example of how innovative companies can de-clutter the sales environment, modernize the look and feel at the point-of-sale, and enable point-of-sale communications to be updated remotely, instantly and frequently."
Here is a full list of this year's nominees for Digital Signage Project of the Year:
Focus 21 Visual Communications – London Stock Exchange – Exchange Market Open Installation
Handy AV – Primark Digital Signage Network
Omnivision – Omnivision Showcase Livingmall Alexandrium Rotterdam Netherlands
ONELAN Digital Signage – NHS Rotherham QTV
Scala – Jaguar – Land Rover
Signagelive – The Healthcare Messaging Group Uses Signagelive To Help Hospitals And Patients
YCD Multimedia – Digital Signage at Madrid's Public Buses
Read more about digital signage and customer experience.