Access Sports Media, formerly Access 360 Media, t­oday announced the sale of its Mallvision assets to focus entirely on its position in live sports advertising. This move reflects the company's growing commitment to deliver custom marketing and advertising solutions in sports venues throughout the U.S., the company said.

In addition to the sale and company name change, Access announced the addition of a Minor League Baseball Network to its roster of sports properties. Currently, Access Sports Media represents media properties in major sports venues across the country, and are partnered with 60 professional sports teams, and more than 50 of the nation's top NCAA football and basketball programs, according to the company.

"This is an exciting day for the company," said Dennis Roche, president of Access Sports Media, in the announcement. "The sale of our mall assets focuses the company against a vertical — sports — where we have a clear leadership position."

The changes is "a big opportunity" to deliver a highly desirable audience to national advertisers and to engage fans at "their point of passion," said Access Sports EVP of Sales and Marketing Corey Silverman. "Focusing on sports will enable us to deliver a variety of custom immersive media solutions for our clients."

The initial phase of the Minor League Baseball expansion will be focused on delivering digital media and in-venue sponsorship programs across 90-plus venues with a cumulative attendance in excess of 30 million people. The expansion into Minor League Baseball comes on the heels of Access's recent partnership with College Gametime Network.

"Over the next few months we will be announcing more new initiatives and partnerships," Silverman said.

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