Scala Inc. announced today that retail expert Marcy Patzer of Scala along with Bob Rosenberry of HP will present at the RetailNOW Conference on how retail solutions providers can tap the fast-growing digital signage market.

The session, called "Demystify Digital Signage," is scheduled for 9 a.m Pacific time on Aug. 1 and is intended to help retail solutions providers better understand digital signage, learn how they can educate customers on the technology and understand how to build a successful digital signage practice. RetailNOW, put on by the Retail Solutions Providers Association that's dedicated to the retail technology industry, runs from July 29 to Aug. 1 in Las Vegas.

Patzer, the senior director of retail strategies at Scala, is an expert in the pursuit of engaging customers through the use of digital displays, according to Scala. Prior to joining the company, her background in the AV Integration field allowed her to focus on all aspects of technology and how to best utilize audio and digital media within retail and restaurant environments.

Rosenberry, manager of digital signage solutions, Printing and Personal Systems Group for HP, has worldwide responsibility for developing compelling digital signage and in-store interactive solutions, raising overall market awareness of HP in the digital signage space and providing subject matter expertise to help HP's customers and partners succeed in their digital signage initiatives, according to the announcement.

"Digital signage provides a great growth opportunity for retail solutions providers," said Patzer in the announcement. "Increasingly, retailers are adopting digital signage because they see it can boost sales by helping them educate consumers about available products and services, cross-promote products and improve the customer experience."

Read more about retail digital signage.

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