Smart retail business digital media solutions provider YCD Multimedia and commercial touchscreen products provider Elo Touch Solutions have announced a partnership to provide advanced interactive digital signage solutions based on YCD's digital media software products and Elo Touch Solutions' family of interactive digital signage displays.

The companies said the partnership combines the digital media expertise of YCD Multimedia with the interactive display products from Elo Touch Solutions and will help meet the increasing demand for interactive displays — which enable retailers to involve and engage their customers in an active dialog, while creating a better shopping experience.

In-store solutions vary widely and include a range of interactive technologies and content, including information on products and services, entertainment and ordering information. Effective use of interactive displays not only attracts and engages the customer, but provides a cost-conscious tool for retailers to create a unique brand experience with the ease-of-use of digital marketing for updates to ad campaigns, product promotions and pricing.

"We joined forces with Elo Touch Solutions to meet the increasing demand of customers for engaging interactive solutions," said Noam Levavi, YCD Multimedia's CEO. "Together with Elo, we will provide a full package of hardware and software to address these needs."

"Both companies come to the table with completely unique talents and insights," said Stephen Aguirre, director of strategic marketing for Elo Touch Solutions. "This announcement is big news for customers of both companies as it means that we will meet a critical need in the retail industry, enhancing our customers' competitive edge."

Read more about interactive digital signage.

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