• BrightSign launches audio player for digital signage

Digital signage player provider BrightSign LLC today announced the BrightSign AU320, a new commercial audio distribution product that further expands the company's portfolio of digital signage solutions. The AU320 is a networkable audio solution that integrates messaging playback and background music in retail outlets and other commercial settings.

"While people don't often realize it consciously, audio is pervasive in commercial settings, and it directly influences our frame of mind when we're visiting those businesses," said BrightSign CEO Jeff Hastings in the announcement. "From upbeat background music at retail that puts us in the mood to purchase, to relaxing music in a doctor's office that soothes our nerves, background audio significantly impacts our experience visiting those businesses."

The AU320 is a scalable solution that enables everything from simple background music to single-zone audio that integrates with and complements digital signage implementations, the company said. "It can be used in countless applications with unique requirements — picture a tour bus company that wants to loop specific audio tracks when geo-location features of the BrightSign product indicate the bus is moving within a certain geographical radius," the release said.

Key features of the new BrightSign AU320 include the following notable highlights:

  • Background Audio: Upload playlists by simply publishing to an SD card or uploading via a network connection.
  • Content Compatibility: supports a wide range of licensed content and custom audio playlists; supports audio file formats including MP2, MP3, ACC and WAV.
  • Synchronized Audio/Video: Integrates music and messaging with digital signage to deliver a cohesive audio/video experience

BrightSign will showcase the new audio player at InfoComm 2012 this week in Las Vegas.

Read more about digital signage hardware.

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