Marketing technologies solutions provider Wireless Ronin Technologies Inc. announced it has rolled out an upgrade of its flagship RoninCast software platform to continue to extend the multichannel integrated marketing technologies offering launched in 2011.

The RoninCast software update includes several key features, including:

  • Automated conversion capability for smartphone and tablet content delivery.
  • Additional data integration capabilities for data-driven content and integration with social media.
  • New organization and control features allowing users to align content to their organizational structures.
  • Performance and usability improvements.

RoninCast software now also features an enhanced reporting infrastructure for improved system monitoring and business intelligence. This reporting, along with a full upgrade of its network operations center ticket management and CRM system, provides the support capacity needed for large-scale rollouts.

The upgrade has been a key driver for recent new business, including new pilot programs with major brands such as Buffalo Wild Wings, Nissan Canada and Burgerville, the company said. Wireless Ronin has also deployed these upgrades to longstanding clients such as ARAMARK and Chrysler.

"Our recent wins demonstrate the unmatched value RoninCast software brings to our end-users, as well as our ability to handle large-scale rollouts for national brands," said Scott Koller, Wireless Ronin's president and CEO, in the announcement. "These enhancements reflect our commitment to delivering best-in-class technology solutions across our key vertical markets of food service, automotive and retail. The RoninCast software updates create greater and more timely customer ROI, and we hope will create new wins and existing customer rollouts over the coming quarters."

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