May 2012…. The Blenheim i-SITE is part of New Zealand’s official Visitor Network of over 90 Centre’s nationwide. Located in picturesque Marlborough, the i-SITE is a first-port-of-call for visitors - both domestic and international - providing booking services for accommodation, transport and activities, along with maps, visitor guides, and information on events, restaurants and more on Marlborough and New Zealand. Marlborough attracts just over 1.3 million visitors each year.
In 2011 as part of a plan for a new visitor precinct the Blenheim i-SITE moved to modern new premises adjacent the Blenheim Railway Station. The new site provided an opportunity for Destination Marlborough, the Regional Tourism Organisation which operates Blenheim i-SITE, to investigate the use of different medias to encourage and increase visitor spend and time in the region by creating more effective and engaging marketing communications. ONELAN digital signage was chosen to achieve this.
Destination Marlborough’s key objectives included:
- to engage and inform travellers by showcasing Marlborough visitor experiences
- to orientate and introduce visitors to Marlborough through maps, visuals and interactive displays
- to promote activities and events
- to motivate travellers to spend more time and money in the region
- and to inform travellers of the range of services i-SITE offer
ONELAN digital signage was chosen due to its ease of use, content and display options and scheduling capabilities.
Six NTB-620’s displayed on a mix of 42” and 32” LCD screens in both landscape and portrait orientation. Since the original installation an additional LCD screen and NTB-620 has been installed at Blenheim Airport. This ONELAN is also managed remotely by the i-SITE team.
The content is fully managed by i-SITE employees. “We had a long wish list of things we wanted the screens to do for us and Onelan provided a user friendly solution to achieve our needs and then came up with some great ideas to take it a step further. We are thrilled with the result, especially how easy it is to make changes and the ability to schedule screens to automatically switch off at the end of the day or change to display relevant information for visitors who arrive after hours.” said Tracy Johnston, General Manager Destination Marlborough.