Atlanta, GA: – Manufacturing Resources International (MRI) has introduced the first full-size transparent (see-thru) Digital LCD Door for Convenience and Grocery stores. This “high-performance” Digital LCD Display replaces the entire conventional door glass with a transpar­ent display assembly that allows for normal customer viewing of the product through the glass, but with the ability to run full-motion videos / advertisements / promotions in a “see-through” manner.

This innovative product has been co-developed by MRI (digital display manufacturer) and Commercial Re­frigerator Door Company (cooler door manufacturer) and is being marketed under the ThruVu™ product name by both companies.

According to Peter Kaszycki, VP of Business Development for MRI, “By introducing this new, eye-catching product, advertisers within C-Stores now have a creative way to advertise and promote their products at the all important “point of purchase” stage, just as the customer is making their final beverage or product selection from the cooler. In addition, it is real estate that already exists in the crowded C-Store space but is not being effective utilized.”

The ThruVu™ Cooler Display System is comprised of (3) major components: 1) the transparent LCD; 2) the LED light­ing system and 3) the BoldVu® Video Server. What is unique is the ability of MRI to “cut” the native LCD screen down to the correct size to fit into a standard cooler door assembly. MRI has a license agreement with Tannas Electronic Displays (TED) to customize the size of the LCD for the appropriate door size. The first ThruVu™ Cooler Door is based on cutting a standard 72" LCD down to a custom 67" size. MRI is only one of five companies in the world with this license agreement and in-house capability.

Advertisers now have the ability to run full-HD content / videos on a single door or on all the doors within the C-Store. This allows for unique advertising opportunities by having advertisements / promotions sequence across all the Digital doors in the store or have different ads / promotions running on select doors.

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