Planar Systems Inc., a global provider of specialty display solutions, recently announced that Chesapeake Energy Arena, the recently-renovated home of the NBA's Oklahoma City Thunder, has chosen the Planar Clarity Matrix LCD Video Wall System as a signature feature to enhance the arena guest experience.

Following a multiyear expansion and renovation, the arena features 163 Clarity Matrix displays, providing fans a rich and dynamic media experience both inside and outside the arena.

"We are excited to have replaced the previous static displays with cutting-edge technology that engages fans with a broad array of content," said Brian Byrnes, senior vice president of sales and marketing with the Oklahoma City Thunder, in the announcement. "Planar's Clarity Matrix solution provides the customization, flexibility and support for us to create a state-of-the-art experience for our guests."

Clarity Matrix installations at Chesapeake Energy Arena include an array of 20 displays suspended from the ceiling of the grand entrance, 22 displays in the northwest entrance and 16 displays tiled in a four-by-four configuration suspended in the foyer of the main entry.

Chesapeake Energy Arena can customize and update content on the Clarity Matrix displays to provide guests with timely, relevant and directional event information. The displays also provide a communications platform for partner messages and thematic fan experiences. "This dynamic marketing tool not only augments the identity of our corporate partners, but also allows for targeted retail messaging designed to enhance the consumer experience," Byrnes said. "Live video, coupled with unique and proprietary team-produced content also engages and excites our loyal fans."

Planar said it continues to see a rise in digital signage in sports arenas. Current trends would indicate that installations such as the deployment at Chesapeake Energy Area are becoming a "prevalent part of facilities across the country," said Planar Systems President and CEO Gerry Perkel, in the announcement.

"We are excited to see organizations such as the Oklahoma City Thunder using video walls and other advanced multimedia technology to strengthen their brands and build brand loyalty, as well as get the full value of moving to an all-digital communications platform," he said.

Read more about digital signage display technology.

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