Travel Plaza TV LLC announced today that it has launched what it says is "the first nationwide 3D digital signage network accessible to more than 23 million travel plaza customers every month," according to a company press release.
"This 3D experience, without glasses, is revolutionary. Customers will be amazed at what they are seeing and advertisers will reap the benefits. 3D is the future, and of course our system will display 2D content as well," said Bill Botte, senior executive vice-president of Travel Plaza TV, in the announcement.
Deployment of the specialized 3D screens at more than 400 travel plazas across the U.S. will be completed by the end of June.
"The driver recruiting industry has been looking for an innovative, digital replacement for print advertisements for decades. The 'reach-out-and-touch' digital technology is going to give advertisers and recruiters a unique edge," said Ralph Head, company board member and 30-year industry expert.
This initial launch of the 3D digital signage includes 350 locations in the Pilot Flying J network. According to the announcement, Pilot Flying J is the largest operator of travel centers and travel plazas in North America, serving more than 400 million customers per year. The company also ranks No. 11 on Forbes' list of America's largest private companies.
"Pilot Flying J is proud to partner with Travel Plaza TV to make this exciting new 3D signage available at many of our nationwide travel centers and travel plazas," said Mark Hazelwood, executive vice president for Pilot Flying J. "As the driver-driven company, Pilot Flying J is always looking for new and innovative ways to serve our customers and to highlight our wide selection of merchandise, food and beverages and other convenience items we offer to meet our customers' needs."
Roady's is another national association of truck stops and travel plazas ready to participate in Travel Plaza TV's initial rollout of 46- and 32-inch glasses-free 3D screens, "helping make TPTV the largest network of 3D digital signage in the market today," the company said.
Read more about 3D digital signage.