STRATACACHE, a provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, today debuted its new translucent digital signage product — PrimaSee Vending.
Making its first debut into the vending manufacturer marketplace at the National Automatic Merchandising Association's OneShow 2012, PrimaSee is a translucent digital display that showcases high-definition, dynamic video advertisements embedded within the glass panel of a vending machine. These see-through promotional videos correspond with products visible in the backdrop.
Creating a point of differentiation and interest, PrimaSee allows brands to showcase multiple translucent messages and update them instantaneously to maximize brand awareness, influence purchase decisions and provide an interactive experience for consumers. Adding to its capabilities, PrimaSee Vending features an embedded media player, allowing for seamless content updates based on current products and promotions.
"PrimaSee Vending is the latest development within our PrimaSee product suite," said Chris Riegel, STRATACACHE CEO, in the announcement. "This technology provides full-motion, high-impact video to assist consumers with purchase decisions, all while allowing them to view the product on the shelves behind the message."
The software powering the PrimaSee experience — STRATACACHE's ActiVia for Media — is a highly-optimized, Web-accessible digital signage platform that provides the necessary tools to create, schedule, manage and monitor marketing messages. Users can centrally deliver real-time, targeted messages to specific locations based on customer demographics and promotional campaigns.
Read more about digital signage display technology.