Nanonation showed off revamped versions of its solutions for retail at this year's Customer Engagement Technology World in San Francisco, including mood-setting digital signage and product information kiosks.
One of the highlights was "Aura," a digital signage solution that plays specific music videos or audio clips aimed at setting a certain in-store tone or mood.
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Aura is designed "to really create an environment that's specific to the retailers and their customer base that they're looking for and helps them really get into a mood to buy" and is being used by Harley-Davidson and DSW shoe stores, according to Nanonation VP of Sales Bryan Fairfield.
Fairfield also talked to sister site RetailCustomerExperience.com about its engine-driving product information kiosks. Watch the full video inetrview below:
Read more about digital signage in customer experience and retail kiosks.
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