GlobalShop 2012: Rapid Displays debuts gender-, age-tracking solution (Video)

At this year's GlobalShop retail design and shopper marketing expo, Rapid Displays launched its new ISR, or Intelligent Shopper Recognition, solution for identifying the gender and approximate age of shoppers who view in-store media.

The software can be integrated into kiosks or digital signage to allow retailers to identify who is viewing their ads, and then tailor the message accordingly, said Alan Foshay, vice president of business development for Rapid Displays.

The ISR technology also tracks analytics, including how many people viewed the media and for how long, Foshay said.

"It will allow brands and retailers to actively evaluate in real time who's actually watching, what they're watching, how long they stay there, and if that's proving to not be the target they anticipated, they can instantly change that content."

Watch an interview with Foshay from in the video embedded below:

Read more about audience measurement.

Related Content

User Comments – Give us your opinion!
Products & Services

The Ultimate in Ultra-HD: Sharp PN-K321 Ultra-High Definition LED …


Large Format Touch Screens


Black Box Mini CAT5 VGA Extender Kit


Cisco Digital Media Suite for Digital Signage, Business IPTV, …


Digital Signage Player Trilogy: Performance, Connectivity, and …


RoninCast® Software


SI-38 - New AMD R-Series, Quad-Core APU Powering IBASE’s …


Black Box MediaCento™ RF Extenders for Digital Content over Coax


Powerful Digital Signage Media Player XH61V


All-in-One Single-Touch Screen Shuttle X50V3L


CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.