Scala Inc. has unveiled its new Scala Advanced Analytics, a cloud computing-based predictive analytics application for quick-service restaurants. The application transforms market data and live third-party data streams into marketing messages that impact buying behavior.

Advanced Analytics helps QSRs know what their customers want to buy and encourages them to make purchases through point-of-sale digital signage, according to a press release.

Scala Advanced Analytics' capabilities enable restaurants to leverage data they already own to predict and deliver optimum sales messages to in-store customers with digital signage.

"Scala Advanced Analytics is a game-changing application for quick-service restaurants," said Tom Nix, Scala CEO. "Powerful Scala digital display content driven by Advanced Analytics can grab customers' attention, engage them with immediacy and interactivity, and present customers multiple streams of relevant information on one or a series of displays. Advanced Analytics constantly monitors data to suggest changes to messages to match business rules and conditions, and even the individual customer in front of the screen."

Scala Advanced Analytics can digest millions of data records on sales, products, customer habits, trends, pricing changes, weather, time of day, day of week, season of the year and more. Then, the application uses predictive analytics to determine the probability of what might happen next in a QSR environment based on a retailer's business rules and goals.

Advanced Analytics spells out to the restaurant the best course of action with digital signage content to achieve the preferred sales outcome. The application has an automated machine-learning feedback loop that continues to learn about the store's business and customers to optimize business decisions.

By understanding a QSR's business goals and analyzing historic business data and other relevant data streams, Advanced Analytics recommends content for digital point-of-sale displays powered by Scala digital communication software which supports content creation, management and distribution in digital signage networks.

Scala-powered digital displays take data from Advanced Analytics and deliver a wide range of communications options with moving visuals, interactive screens and kiosks that present dynamic messaging and influence buyer behavior.

The Scala Advanced Analytics solution is available immediately and is best-suited for multi-site QSRs with large numbers of SKU's and point-of-sale data. It is delivered as a Software as a Service (SaaS) application.

Read more about digital signage.

Related Content

User Comments – Give us your opinion!
Products & Services

MPPC 2210: All-In-One Digital Signage Panel PC

http://global.networldalliance.com/new/images/products/4205.png

4205/MPPC-2210-All-In-One-Digital-Signage-Panel-PC

Powerful 1080P Media Player Designed for Budget Sensitive Users

http://global.networldalliance.com/new/images/products/4845.png

4845/Powerful-1080P-Media-Player-Designed-for-Budget-Sensitive-Users

Horizon Interactive Designer and CMS

http://global.networldalliance.com/new/images/products/5767.png

5767/Horizon-Interactive-Designer-and-CMS

LCD Monitors

http://global.networldalliance.com/new/images/products/4032.png

4032/LCD-Monitors

Fanless High-Definition Media Player DS437

http://global.networldalliance.com/new/images/products/6803.png

6803/Fanless-High-Definition-Media-Player-DS437

SAPPHIRE Vid-2X Splitter/Expander DualLink-DVI Edition

http://global.networldalliance.com/new/images/products/5979.png

5979/SAPPHIRE-Vid-2X-Splitter-Expander-DualLink-DVI-Edition

FWDS42H2/DS - 42” S-series Digital Signage Bundle

http://global.networldalliance.com/new/images/products/5849.png

5849/FWDS42H2-DS-42-S-series-Digital-Signage-Bundle

VL Series: Slim Bezel Design great for multi-screen applications

http://global.networldalliance.com/new/images/products/5941.png

5941/VL-Series-Slim-Bezel-Design-great-for-multi-screen-applications

HX1K-3 HDMI™ UTP Extender Series

http://global.networldalliance.com/new/images/products/4366.png

4366/HX1K-3-HDMI-UTP-Extender-Series

NAVORI QL PLAYER RS232 CONTROL

http://global.networldalliance.com/new/images/products/5907.png

5907/NAVORI-QL-PLAYER-RS232-CONTROL

Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.