Scala Inc. has unveiled Scala Advanced Analytics, a cloud computing-based predictive analytics application for retailers that transforms market data and live third-party data streams into marketing messages, according to a company press release. Advanced Analytics helps retailers know what their customers want to buy before the customers do and encourages them to make purchases through point-of-sale digital signage, said Tom Nix, Scala CEO.
"Scala Advanced Analytics is a game-changing application for retailers," Nix said. "Powerful Scala digital display content driven by Advanced Analytics can grab customers' attention, engage them with immediacy and interactivity, and present customers multiple streams of relevant information on one or a series of displays. Advanced Analytics constantly monitors data to suggest changes to messages to match business rules and conditions — and even the individual customer in front of the screen."
With Advanced Analytics and Scala digital communication software, a retailer can create automated, data-driven messaging for point-of-sales signage according to its own pre-defined goals such as:
- Increase product or category sales
- Manage inventory to reduce stock-outs
- Increase the effectiveness of in-store promotions
- Improve customer satisfaction
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