YCD Multimedia, a global provider of smart digital media solutions to the retail business world, today announced that the company's video wall solution, Muvi Wall, has been selected by Global Exchange to operate video walls at the company's four exchange offices in Israel's Ben-Gurion International Airport. Global Exchange, headquartered in Spain, provides foreign currency exchange services to international travelers, in 110 branches at 35 international airports.
Ben-Gurion is Israel's main airport, with 12.2 million passengers passing through the airport's international terminal last year. Global Exchange's offices at Ben-Gurion serve passengers in the international terminal's arrival hall, duty free store, check-in area and baggage claim hall.
The four video walls installed at the exchange offices at Ben-Gurion Airport are composed of Samsung ultra-slim bezel, professional-grade screens, connected to Global Exchange's server via HDMI. The video walls display currency exchange rates and useful information for passengers, as well as promotional video clips, all of them designed by the marketing team of Global Exchange.
The project was planned, managed and conducted by YCD Multimedia, from concept to implementation.
"Video walls are an excellent tool to attract passengers and create an atmosphere of sophistication and state-of-the-art services. They also allow us to publish all kind of information, so our clients are always informed about our prices or promotions," said Marcos Barchilón, general manager for Global Exchange Israel, in the announcement.
Read more about financial services digital signage.