Magnetic 3D, a global provider of autostereoscopic or "glasses-free" 3D displays and digital signage solutions, has announced that it has selected New York-based BML-Blackbird Theatrical Services, a national provider of technical event production services, as its official professional audio/video rental partner for the event and entertainment industries.

According to the announcement, the companies are jointly creating "one-of-a-kind" 3D experiences using Magnetic 3D's proprietary glasses-free 3D Enabl3d Technology. To kick off the partnership, BML-Blackbird and Magnetic 3D will host an open house at Roseland Ballroom in New York City, where they will present cutting-edge solutions that span 3D digital signage, digital information display, 3D gaming, 3D visuals for events, trade show concepts and more, the companies said. (The event is scheduled for Thursday, Feb. 16 from 10 a.m. to 8 p.m.; private appointments are also available. To request access to the event, interested parties can contact

BML-Blackbird provides technical event production services on a national basis to the event and entertainment industries. Their areas of expertise include theatrical lighting, intelligent lighting, rigging, staging and audio. Additionally, their full-service video department offers high-end projection systems, large-formats displays, LCD and plasma screens, LED Walls and video capture packages. BML-Blackbird's event services include work on sporting events such as NY Jets halftime shows, the U.S. Open, and a season lighting/effects package for the Philadelphia 76'ers; movies and television shows such as "Blue Bloods," "The Good Wife" and "30 Rock;" live event experiences such as Lady Gaga's launch at Barneys NY; numerous concert tours with artists such as Three Doors Down, The Allman Brothers Band and The Jonas Brothers; scores of trade show applications; and experiential marketing projects.

"We are constantly looking for ways to integrate new technologies into our suite of offerings," said BML-Blackbird President Eric Todd in the announcement. "Our partnership with Magnetic 3D clearly raises the bar on our offerings and capabilities to deliver the most current and cutting-edge technology to our client base."

Magnetic 3D has provided BML-Blackbird with exclusive access to the company to support the marketing and rental of its products to clients in a wide range of applications. This allows Magnetic 3D's team to focus on the development of 3D content with its creative team delivering next-generation experiences for BML-Blackbird's clients in 3D. This includes custom content creation from the ground up, and the modification and conversion of existing 2D content into appropriate 3D visual imagery.

"Glasses-free 3D has the ability to add another level of excitement and engagement to any event, experience or marketing campaign," said Tom Zerega, CEO and founder of Magnetic 3D, in the announcement. "And it's a great way to stay relevant with today's 3D-savvy audiences who expect the entertainment industry to be ahead of the curve with innovative non-glasses-based 3D technology. Partnering with BML-Blackbird was a natural fit for us as we have had an increased demand for glasses-free-3D solutions to support events on a national basis. BML offers the opportunity to connect with leading companies in event industry, and their expert team provides the wherewithal to deliver the highest quality 3D experience possible in demanding environments."

Read more about 3D digital signage.

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