Remote Media Limited recently unveiled integration between signagelive digital signage software and Intel Corp.'s AIM Suite, an anonymous viewer analytics technology providing data collection and audience measurement.
The combined solution will be showcased at the Integrated Systems Europe show in the signagelive booth. There, visitors will get the chance to see signagelive Display Edition integrated with Intel AIM Suite technology to deliver gender and age profiled media content.
Jason Cremins, CEO of signagelive, said his firm has worked to develop native support for Intel's AIM Suite technology in its signagelive Display Edition client software.
"We have extended the base capabilities of Intel AIM Suite to include additional unique capabilities that extend the ability to deliver profiled digital media content to viewers based on age and gender," he said. "We are seeing an increasing demand for intelligent digital signage solutions that are responsive to local events."
Combining digital signage software and viewer analytics provides a toolset to help maximize digital signage initiatives, said Haroon Mirza, director of business development, AVA, for Intel Corp.
"Digital signs represent a growing advertising medium, however, there is a shortage of reliable metrics telling us how many people watch them, when, for how long, demographics, etc.," he said. "Better metrics ... enable advertisers to evaluate and plan their purchases in digital signage, making it possible for digital signage networks to obtain a larger share of overall advertising budgets, increasing the ROI."
Read more about audience measurement.
