Digital signage technology firm STRATACACHE is exhibiting its latest Digital@Retail experiences that digitally connect customers to brands at the National Retail Federation Show this week at New York's Jacob K. Javits Convention Center.
Among the technologies on display will be STRATACACHE's PrimaSee solution, which features high-definition, dynamic video advertisements embedded within a glass fixture (jewelry case, cosmetics counter, store window) that can simultaneously foster consumer interaction with a media experience (coupons, surveys, games). This translucent display technology allows customers to see-through enticing promotional ads to the corresponding product in the backdrop — directly enhancing brand awareness at the point-of-decision.
Also on display will be STRATACACHE's Digital Menu Board solution. Powered by ActiVia for Media software, this dynamic merchandising solution allows restaurant managers to create, schedule, manage and monitor all menu board items, adjust pricing, day-part menus, and promote specials and premium items through a Web-based portal anywhere there's an Internet connection.
"The National Retail Federation Show sets the trends for retail technology, and we're excited to display our latest digital media solutions," said STRATACACHE CEO Chris Riegel in the announcement. "Within today's competitive retail environment, innovative digital media solutions have a big impact on generating product differentiation and awareness for brands, and we're thrilled to showcase our solutions — delivering retailers a new digital tool to increase sales."
The company also will have additional technology solutions on display at the Verizon booth, according to the company announcement.