Location-based marketing firm iSIGN recently introduced a Bluetooh-based broadcast solution for digital signage displays.
Company CEO Alex Romanov said in a recent video interview that the mobile couponing solution makes digital signs "accountable and measurable to advertisers."
Romanov also talked about his company's recent purchase of a Canadian c-store digital out-of-home network encompassing 5,600 digital signs.
Watch the interview with Romanov below:
Read more about DOOH-mobile interactivity.