Reflect, the a rich media solution provider that delivers customer experiences through technology and integrated services, and CBS Outernet, an outdoor media company offering advertising services, will present at 2 p.m. on Nov. 9 at the CETW show in New York at the Jacob K. Javits Convention Center.

The session, "ROI Analysis as a Critical Project Element," will cover a high level framework for mapping and reporting ROI. Attendees will learn the importance of planning for and achieving the highest possible ROI based on case examples by leading retailers. Speakers Jesse London, vice president and general sales manager, CBS Outernet, and Matt Schmitt, co-Founder and president of Reflect, will provide insight from jointly bringing some of the largest digital OOH networks to market.

Reflect will also showcase its new ViewPoint solutions for increasing customer engagement using its market-leading ReflectView software platform.

Read more about outdoor signage.

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