Digital advertising agency LeapFrog Interactive last week unveiled its first digital out-of-home (DOOH) interactive marketing piece, created for the Hamilton County (Ohio) Public Health Department's "WeTHRIVE!" campaign.

The interactive installation is located in the Mercantile Building in downtown Cincinnati. The goal of the project was to create an eye-catching display where citizens of Hamilton County can interact and learn about healthy eating options at the same time.

"The DOOH piece is a perfect representation of what LeapFrog Interactive is about: logic and magic. The technology and creative components are synchronous. In the planning stages, we studied other digital out-of-home pieces that have inspired us, and pinpointed why they grabbed the audience's attention, and how they kept it. Then we applied our findings to determining what the DOOH would do, and what it would look like," LeapFrog Interactive Chief Creative + Experience Officer Alan Gilleo said in the announcement.

The project began in February 2011 when LeapFrog Interactive's Architect + Build team began building the technology for the DOOH piece. LeapFrog Interactive created the program, the concept and the design; conducted multiple tests prior to installation; selected the location; and planned the press event.

"We worked with the consumer imaging devices like the Microsoft Kinect and LifeCam to bring the digital experiences of your living room to the street. This involved creating a visually and physically interactive experience using modern gaming platforms, computer vision, and machine learning libraries," Senior Interactive Developer Drew Greenwell said.

The DOOH piece is installed in a window storefront where there is ample foot traffic each day. As pedestrians walk by, they can interact with the display. The DOOH piece has two components: on one side, there is a quiz during which the participant chooses the healthier food option; on the other side, scenes from around the city are displayed, with which the participant can interact.

Learn more about interactive and touchscreen digital signage.

Related Content

User Comments – Give us your opinion!
Products & Services

NDiS M324 Intel® Embedded Open Pluggable Specification (OPS) …

http://global.networldalliance.com/new/images/products/6879.png

6879/NDiS-M324-Intel-Embedded-Open-Pluggable-Specification-OPS-Digital-Signage-Platform-with-Support-Remote-Management

Powerful 1080P Media Player Designed for Budget Sensitive Users

http://global.networldalliance.com/new/images/products/4845.png

4845/Powerful-1080P-Media-Player-Designed-for-Budget-Sensitive-Users

LG 42LN549E

http://global.networldalliance.com/new/images/products/6447.png

6447/LG-42LN549E

LG 42WL10MS-B

http://global.networldalliance.com/new/images/products/6445.png

6445/LG-42WL10MS-B

MediaZone Digital Signage - Expression That Makes an Impression

http://global.networldalliance.com/new/images/products/2598.png

2598/MediaZone-Digital-Signage-Expression-That-Makes-an-Impression

X2O Social Media Suite

http://global.networldalliance.com/new/images/products/6133.png

6133/X2O-Social-Media-Suite

CAYIN SMP-200: Super Energy Saving Digital Signage Player

http://global.networldalliance.com/new/images/products/5807.png

5807/CAYIN-SMP-200-Super-Energy-Saving-Digital-Signage-Player

FWDS55H2/DS - 55” S-series Digital Signage Bundle

http://global.networldalliance.com/new/images/products/5853.png

5853/FWDS55H2-DS-55-S-series-Digital-Signage-Bundle

LG 55LN549E

http://global.networldalliance.com/new/images/products/6427.png

6427/LG-55LN549E

Custom Digital Signage Content

http://global.networldalliance.com/new/images/products/6671.png

6671/Custom-Digital-Signage-Content

Digital Menu Boards and ROI
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.