Eyeris TV franchise recently announced that it had been named the 2011 recipient of the Innovation And Technology Award presented by the Florida Business Expo, a trade organization with thousands of members statewide, recognizing their significant achievement in the digital out-of-home advertising medium.
"We applaud the Eyeris TV staff and leadership for demonstrating innovative distinction in their quest for performance excellence," said Liz Otts, founder and president of the Florida Business Expo. "Being judged to be worthy of this award demonstrates a commitment to a rigorous journey of continuous innovation and a good level of sustainable performance."
Florida companies that apply for this award must demonstrate good innovation track and performance outcomes that have evolved from sustainable approaches to the core values and concepts of visionary leadership, focus on the future and focus on results and creating value. The award is judged by a board of business experts who have acquired extensive knowledge for decades throughout their careers.
"Eyeris TV is the first and only in-store TV network Franchise Company that uses facial recognition technology for audience measurement, and we are so proud of this award," Eyeris TV founder and CEO J.R. Alaoui said in the announcement. "We appreciate Florida Business Expo for its strong focus on rewarding Florida entrepreneurs and innovative companies alike. Central Florida stimulates business innovation and is an excellent place to conduct business, and our success is living proof."
This is the first time the "Innovation And Technology Award" is given to an In-store TV network franchise company, and the recent exponential growth in digital out-of-home is a driving force behind it, the company said.
During the event, Eyeris TV also showcased its autostereoscopic (glasses-free) 3-D TV as part of its product line to get one more step closer to its audience, the company said.
For more about digital out-of-home advertising, visit our DOOH Advertising research center.
