According to Best Media Info, Aegis Media Group OOH agency Posterscope recently celebrated three years in India and announced that it would be expanding its focus on DOOH.
"We are growing at 75 percent year on year," said Ashish Bhasin, chairman, India, and CEO, Southeast Asia, Aegis Media, at the celebration, according to BMI. "(The) future of OOH is digital signage, and we will be expanding in that area. We are going to grow vertically and reach cities and smaller towns in near future."
Posterscope has a presence in 25 cities in the country, with a team of 92 people, according to BMI.
"We have had three great years in India and we have successfully ensured diversity in business presence to attain stability and scale in India," Posterscope India Managing Director Haresh Nayak said in the article. "Our presence across traditional OOH, retail, digital OOH, digital retail, airports and international campaigns have helped us in scalable and consistent growth."
For more on digital out-of-home advertising, visit our DOOH Advertising research center.
I am Nidhish Rajan a 2nd year MBA student at Sri Sathya Sai Institute of Higher Learning. I am doing a project on INTERACTIVE DIGITAL SIGNAGES - a form of outdoor advertising media.To gather data I have designed a survey. If you have a few minutes to spare, I request you to take the survey,the link to which I am enclosing below.The results will be sent to you via email.
The link to my survey is https://www.aytm.com/rca3398
Thanking You
Yours Sincerely
Nidhish Rajan