Manufacturing Resources International is providing CBS Outdoor with 110 outdoor digital displays for placement in prominent advertising and promotional locations throughout Manhattan, according to a company press release.
The BoldVu 55-inch high-bright UMDs (universal mount displays) will be mounted on top of the stairwells at key MTA Subway entrances around the city and will feature a new "dual-sided" design with a 55-inch full HD digital LCD display on each side for maximum advertising exposure.
The displays will provide 2,000 nit luminance for optimum viewability in direct sunlight and will maintain this luminance level for 30,000 hours via the BrightVu feature. They will also feature MRI's new DynamicVu technology that adjusts the backlight LED brightness every 16 milliseconds based on actual content being displayed at that given moment. This feature dramatically reduces power consumption and prolongs the life of the unit which was important to CBS and the City of New York, according to the press release.
With widely varying temperature extremes in New York City, the patent pending MRI CoolVu Thermal Management System provides for operation in temperatures from -22 degrees to 122 degrees.
CBS has acknowledged that MRI's BoldVu product line provides a rich set of outdoor features that are required for an outdoor digital display operating in harsh outdoor environments, Peter Kaszycki, vice president of business development for MRI, said in the release. "The SAM (Service Access Module) feature allows them to service the unit in the installed position, thereby reducing downtime and minimizing service costs. MRI's engineering team worked closely with CBS Outdoor during the 12-month Prototype/Design phase to finalize this design around their specific application requirements."
The first units will be operational by November of 2011 and all units should be installed by the first half of 2012.
The MTA will also have the ability to take immediate control of these units in an emergency situation and issue city-wide alerts via the network of BoldVu Digital Displays at strategic locations throughout New York City.
Read more about Outdoor Digital Signage.