The Digital Place-based Advertising Association announced today that Nancy Hill, president and CEO of the American Association of Advertising Agencies (4A's), will be the opening speaker at the DPAA's fourth annual Digital Media Summit at the New York Marriott Marquis on Oct. 19.
The day–long event (8 a.m.-5 p.m.) will examine critical topics related to digital place-based media, including contextual engagement and planning strategies, and feature case studies presented by leading national advertisers, according to the DPAA. An exhibit hall also will be open to attendees.
The DPAA said it expects more than 400 people to attend this year's event, up from 300 last year.
"The high level of enthusiasm for this year's Digital Media Summit reflects the rapidly growing interest in digital place-based media among advertisers and agencies," DPAA President Susan Danaher said in the announcement. "Everyone recognizes the value of reaching consumers at the right place and right time, and this year's conference will really drill down into how brands are tapping into this value in new and creative ways."
Summit sponsors and exhibitors to date include the 4A's, NEC Display Solutions, Ayuda Media Systems, AMI Entertainment, Captivate Network, Zoom Media & Marketing, Premier Retail Networks, Akoo, The Wall Street Journal Office Network and Care Media Holdings Corp.
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