New York, NY: June 22, 2011 – Manufacturing ResourcesInternational (MRI), in conjunction with Clear ChannelOutdoor (CCO), showcased MRI’s new 55” BoldVu® FSDs(Free Standing Displays) at the 52nd annual CLIO Awardsheld in New York City on May 19th, which recognizescreative leaders in the field of advertising, design andcommunications. Clear Channel Outdoor and MRI haveforged a strong relationship throughout the past 2 years inwhich CCO has installed hundreds of MRI’s 72” BoldVu®Outdoor, Full HD, digital displays throughout the US withsignificant success.
“MRI was proud to be selected by Clear Channel Outdoorfor this very public event,” states Peter Kaszycki, VP ofBusiness Development at MRI. “Clear Channel Outdoor hasstrong confidence in our digital display technology, and weare pleased that we were able to showcase our new 55”BoldVu® Portrait mode displays at this event.”
The BoldVu® displays garnered significant attention fromadvertising agencies, media buyers, executives, brandmarketers, producers, and other high profile guests during thereception and after party. The top creative agencies in theworld had the opportunity to get a glimpse at the emergingoutdoor LCD technology for DOOH (Digital Out Of Home) and the new canvas that they will be workingwith over the next several years.
“MRI’s innovative LCD OOH technology allows us to create new opportunities for consumers to interactwith advertisers when they are closest to the point of purchase. The CLIO Awards was the perfect eventto showcase MRI’s interactive digital displays to the key players and influencers in the advertisingindustry,” said Debbie Reichig, SVP of Business Development & Marketing at Clear Channel Outdoor.
Full High Definition LCD technology within the DOOH industry has been growing steadily over the past18 months, and both MRI and Clear Channel Outdoor are considered pioneers and leaders in outdoorapplications. MRI’s BoldVu® product line has allowed Clear Channel Outdoor to bring LCD technologyinto its repertoire of assets and expand its offerings to clients with available features such as: large formattouch screens, 3G enabled communication, Full HD video content, and even Wi-Fi sponsored hotspots.