According to Bloomberg Businessweek, digital signage and digital billboards are about to help the FBI go after health care fraud.

FBI officials in New Jersey announced Monday that the agency is rolling out a pilot program to encourage the public to report suspected health care fraud.

Citing an estimated $7.5 million in losses in New Jersey from health care fraud last year, the FBI's Newark office said it will deploy digital ads on digital billboards and in mall kiosks across the state.

FBI officials, working with federal, state and local law enforcement agencies, hope to increase the number of tips they get from anyone who suspects a health care provider has overbilled them, filed claims for procedures that were not performed, or believes a health worker might be unlicensed or improperly billing an insurance company.

The New Jersey ad campaign will run for two months, and if successful, will be expanded nationally. It marks the first time the FBI has used advertising to promote one of its general investigative programs, according to [FBI spokesman Bryan] Travers.

The FBI worked with Clear Channel Outdoor communications to craft a series of four advertisements, each aimed at different audiences, from young parents to the elderly. They'll be posted on digital billboards along interstates 95, 80, 78, 287, and 280 in New Jersey, as well as in 40 kiosks in 13 malls throughout the state.

To learn more about other digital billboard projects visit our digital billboards research center.

Related Content

User Comments – Give us your opinion!
Products & Services

iBASE iOPS-76, the Intel® Open Pluggable Specification Compliant …

http://global.networldalliance.com/new/images/products/5339.png

5339/iBASE-iOPS-76-the-Intel-Open-Pluggable-Specification-Compliant-Signage-Player

DTU: Dispenser Top Unit Digital Display for Gas Pumps

http://global.networldalliance.com/new/images/products/Gas_Station.jpg

3950/DTU-Dispenser-Top-Unit-Digital-Display-for-Gas-Pumps

HX1K-3 HDMI™ UTP Extender Series

http://global.networldalliance.com/new/images/products/4366.png

4366/HX1K-3-HDMI-UTP-Extender-Series

8 Product Features No One Else Has

http://global.networldalliance.com/new/images/products/BV_120.jpg

3500/8-Product-Features-No-One-Else-Has

signManager

http://global.networldalliance.com/new/images/products/6863.png

6863/signManager

SI-08 - High Definition, Low Wattage Fanless Digital Signage Player

http://global.networldalliance.com/new/images/products/4991.png

4991/SI-08-High-Definition-Low-Wattage-Fanless-Digital-Signage-Player

PADS4 Integrated Signage Solution

http://global.networldalliance.com/new/images/products/6091.png

6091/PADS4-Integrated-Signage-Solution

Custom Branded Bezels

http://global.networldalliance.com/new/images/products/4178.png

4178/Custom-Branded-Bezels

Planar LookThru Series Transparent LCD Displays

http://global.networldalliance.com/new/images/products/6603.png

6603/Planar-LookThru-Series-Transparent-LCD-Displays

VL Series: Slim Bezel Design great for multi-screen applications

http://global.networldalliance.com/new/images/products/5941.png

5941/VL-Series-Slim-Bezel-Design-great-for-multi-screen-applications

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.