Dayton, Ohio-based STRATACACHE, a provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, announced today that it will be exhibiting at this week's In-Store Show in London.
Billed as "the UK's largest retail marketing event," and supported by Marketing Week and POPAI, the In-Store Show is at the Grand Hall in Olympia, London, on June 29 and 30.
The retail sector accounts for more than one-third of consumer spending in the U.K., according to the British Retail Consortium. Personalizing the experience and captivating consumers during the point-of-decision plays a pivotal role in increasing purchase intent — allowing retailers and brands to effectively reach this highly-valued target market.
In response to this increasing demand to enhance the in-store experience, STRATACACHE will present its latest retail digital media solution, PrimaSee.
STRATACACHE's PrimaSee is a translucent digital display that showcases high-definition, full-motion video advertisements that can be embedded within any glass panel. These promotional videos allow shoppers to see-through visually alluring content directly to the featured product in the backdrop. PrimaSee allows retailers and brands the ability to cross-promote and offer wayfinding solutions that guide consumers to additional products and locations.
"The In-Store Show leads the way as the industry's premier event, housing influential decision makers and the latest products," STRATACACHE CEO Chris Riegel said in the announcement. "We're excited to be a part of the show and present our digital media solutions, helping retailers differentiate their brand from competitors."