Gulf Oil L.P. and GoGo Cast Inc., a provider in dynamic content and digital merchandising in the digital out-of-home space, recently announced that the two companies have started an in-store collaboration that called for select installations of GoGo Cast's dynamic digital sign and advertising solutions in more than 2,500 convenience store locations to begin in May.
GoGo Cast's Go-Screens offer a digital sign and advertising solution for convenience stores by providing significant and useful information to engage customers. Gulf Oil plans to use GoGo Cast's exclusive customer and location data to create streaming content that is tailored for its locations. The companies said this solution gives Gulf Oil's network of dealers the ability to reach a captive in-store audience by delivering practical and effective messages at precisely the right time to help influence buying decisions directly at the point-of-purchase.
Vendors will benefit from an additional opportunity to highlight key selling points, complementing traditional point-of-purchase advertising. Gulf locations are expected to see a significant increase in sales for products advertised on the screens in the select retail outlets where they are installed.
"As Gulf Oil continues its national expansion, we welcome partnerships with companies that provide cutting-edge products that contribute to the success of our dealers' businesses," Gulf Oil President and COO Ron Sabia said in the announcement. "We believe GoGo Cast's product can enhance our customers' shopping experience while building greater customer loyalty for our dealers."
