ADFLOW Health to deploy digital health-care platform across retail, employer, community channels

An investment from a "Fortune 100 health-care company" will help ADFLOW Health Networks deploy its Personal Health Center (PHC), according to a company press release.

The platform provides consumers with access to health-care content and services and has the ability to perform a wide range of FDA-cleared screenings.

"This interactive digital media platform will accelerate the use of care coordination solutions in settings that are part of everyday life — retail locations, worksites and high traffic areas — bringing a new meaning to patient-centered convenience and care," the release said.

ADFLOW Health utilizes a messaging system that powers more than 60 interactive and digital content networks throughout North America in a variety of retail settings. The company has engineered the platform to deploy multifunction, biometric-screening kiosks and consumer health stations with its patented technology for the secure delivery of advertising campaigns and health content to a public display.

"This strategic relationship positions ADFLOW Health to set the standard for consumer health-engagement solutions to consumers, retailers, employers, health plans and consumer marketers," Mel Stein, CEO of ADFLOW Health Networks, said in a press release. "The strategic and operational alignment of our companies allows us to accelerate the deployment of our digital health platforms, replacing antiquated analog kiosks which serve more than 140 million Americans annually."

Stein also acknowledged the efforts of the company's strategic advisor and merchant banking partner, BPC Group, and those at its investment bank, Bryant Park Capital.

"Bryant Park's services went beyond those of most investments banks. In addition to assisting in raising this first institution round of capital, Joel Magerman and John Poeta collectively served as our firm's corporate and strategic development team. Their assistance was immeasurable in forming the value proposition for our company, which was only a concept when Bryant Park was engaged."

Bryant Park Managing Director John Poeta, who represents the firm's digital, media and technology clients, said ADFLOW Health is at the convergence of several important health and digital media market forces.

"The digitizing of health-care records and services combined with the projected growth in digital-out-of-home spending, projected to grow to $3.7 billion in 2013 in the U.S. alone, and in-store advertising, projected to be $20.8 billion per year, creates a near perfect storm for this digital platform and portal."

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