Tel Aviv, Israel-based C-nario, a global provider of digital signage software solutions, recently announced that Madrid's public bus company, EMT Madrid, will install digital signage systems based on C-nario Messenger software on its buses.

Telefonica, one of the largest telecommunications companies in the world, is responsible for the implementation of the project, according to the announcement.

Empresa Municipal de Transportes de Madrid S.A. (EMT Madrid) operates 2,100 buses on 217 lines across Madrid, Spain's capital, serving 425 million passengers a year.

EMT Madrid is conducting a pilot project on 35 buses on which three screens were installed. The screens display various information for the passengers, including timetables, weather information, cultural events, next station's details (including connection to other lines) and advertisements. Information is displayed without sound, to avoid any disturbance to passengers.

The screens also show the bus's location on the route, based on a GPS system. When the bus approaches a tourist site or attraction, it provides information about it. All information is displayed in Spanish and English.

Following the pilot project and analysis of the results, EMT Madrid will install digital signage systems in all of its 2,100 buses in the coming years, 600 of them during 2011 and 2012.

"The digital signage network in our buses is a tremendous development in both the public transportation sector and the digital signage industry," Enrique Diego Bernardo, assistant director of technology and information systems, EMT Madrid, said in the announcement.

"This project reflects the combination of centralized and decentralized digital signage network management, since it allows each bus to display both common information, shared by the other buses, as well as real time targeted information for the specific bus," C-nario CEO Tamir Ginat said in the announcement.

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