Ingram Micro Inc. and Popstar Networks today announced a distribution alliance for Popstar Networks' advanced digital signage solutions.
Through this relationship, select members of Ingram Micro's U.S. network of value-added resellers, managed service providers and systems integrators will be certified and enabled to offer Popstar's digital signage products for medium- to large-scale deployments.
"Today, organizations are looking for effective ways to reach consumers and target audiences at the point of presence or purchase. Increasingly, they recognize the value of contemporary passive and interactive digital signage networks as key components of their marketing and merchandising program," Jeff Xouris, vice president of marketing for Popstar Networks, said in the announcement. "We're pleased to collaborate with Ingram Micro to offer enterprise-class solutions."
Popstar's entire line of digital signage products is now available through Ingram Micro U.S., the announcement said.
"The addition of Popstar Networks' full line of digital signage solutions enhances our portfolio and provides our channel partners access to a robust, fully-customizable solution set," said Kevin Prewett, vice president, vendor management, Ingram Micro U.S. "Working together with Popstar, we've designed a go-to-market strategy and complementary partner enablement program that will help accelerate our channel partners success within the digital signage category and key vertical markets."