U.K.-based Key Systems recently announced that it is extending its out-of-home media management software systems platform to include the digital out-of-home sector through Digital Director, a fully integrated technology solution tuned to work with digital signage software from signagelive.
The integrated platform allows OOH media companies to handle all the planning, management, reporting and billing for campaigns running on both conventional billboard and poster faces as well as networked digital screens, from a single solution.
Digital Director is being demonstrated for the first time at the Outdoor Advertising Association of America/Traffic Audit Bureau national convention and trade show conference this week in Miami.
An extension of Key Systems' Fusion and Quattro management platforms, which are used by billboard and poster companies, Digital Director passes ad targeting and scheduling instructions directly from its "front-end" system to media playback devices running the Web-based signagelive digital signage software solution.
"We've made it completely seamless for users," signagelive CEO Jason Cremins said in the announcement. "This is an important development because it removes duplications in both systems and effort. By working together, we've developed a solution that lets out-of-home companies easily make a steady transition from conventional to digital, without ever having to run separate systems."
"The combination of signagelive and Key Systems gives media owners absolute control of both their traditional and newer digital inventory from a single entry-point," said Ian Morris, clients service director at Key Systems. "There have been attempts to make standard out-of-home systems somehow work for digital, but this combined solution eliminates any compromises in the process or delivery."
Digital Director is already being used by clients in North America and Europe, such as a network of poster faces and digital-advertising screens now being managed and monitored in the Glasgow subway system, operated by U.K.-based OOH firm PrimeSight. Digital Director also is now available to Key Systems' current clients in South America, China, the Middle East, Australia and New Zealand, and will be generally available to new clients starting May 1.
