PNC Equipment Finance, a member of The PNC Financial Services Group Inc., recently announced a new financing affiliation with the Digital Screenmedia Association. Under the agreement, PNC will provide custom-financing programs in the digital technology market for DSA member organizations.

"With our focus, experience and intimate knowledge of the digital signage and kiosk industry, PNC Equipment Finance is well positioned to help DSA members achieve their business objectives with a full range of financing alternatives," Paul Vecker, senior vice president of PNC Equipment Finance, said in the announcement.

"We know that financing can be one of the obstacles to getting a digital screen media project off the ground," DSA Executive Director David Drain said in the announcement. "Our affiliation with PNC should help accelerate the industry."

With more than 670 members, DSA advances the growth and excellence of the global digital signage, interactive kiosk and mobile community through advocacy, education and networking. Members include users of digital screen media in all vertical markets as well as manufacturers, resellers and distributors of hardware and software, network operators, integrators, advertising agencies, consultants, analysts, publishers, tradeshow organizers and service companies.

PNC Financial Services Group Inc. is one of the nation's largest diversified financial services organizations providing retail and business banking; residential mortgage banking; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management.

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