• Panphonics Directional Audio Speakers installed in 7-Eleven in-store digital networks

Panphonics, a provider of directional audio speakers, announced Wednesday that its patented Sound Shower loudspeakers have been installed in the industry’s largest in-store digital network, 7-Eleven TV.

Working with Digital Display Networks Inc. (DDN), the lead integrator on the 7-Eleven TV installation, the Panphonics speakers will reach an estimated 190 million monthly viewers at more than 6,200 7-Eleven stores throughout the United States and Canada.

The network, when completed, is expected to drive more than 2.3 billion impressions annually.

“The ability to create messages directly to consumers as they move in front of a display provides an immersive experience, even in a small convenience store, and this is the kind of innovation that consumers now expect from a digital out-of-home network,” said David Veckerelli, co-CEO of DDN.

In each 7-Eleven store where 7-Eleven TV is installed, the Sound Shower speakers are integrated with two LCD high-definition monitors that will target audio to consumers who are positioned directly in front of the monitors.

The 7-Eleven TV in-store network will deliver around-the-clock programming, with national and local entertainment news and weather, as well as content fit for convenience shoppers.

“Audio design in retail environments can be just as, if not more, vital to the customer than visual information,” said Kari Mettala, CEO of Panphonics. “We have created, with DDN, an experience that is at once subliminal and hyper-targeted, and creates a powerful impression on the consumer.”

7-Eleven TV will carry in-store spots for manufacturers and distributors whose products are carried in 7-Eleven stores, with the ability to reach customers and influence their purchase decision.

Related Content

User Comments – Give us your opinion!
Products & Services

FWDS42H2/DS - 42” S-series Digital Signage Bundle

http://global.networldalliance.com/new/images/products/5849.png

5849/FWDS42H2-DS-42-S-series-Digital-Signage-Bundle

NDiS120A – Cost-effective Digital Signage Player with Video …

http://global.networldalliance.com/new/images/products/4207.png

4207/NDiS120A-Cost-effective-Digital-Signage-Player-with-Video-Decoder

PADS4 Integrated Signage Solution

http://global.networldalliance.com/new/images/products/6091.png

6091/PADS4-Integrated-Signage-Solution

Free Media Player Promotion

http://global.networldalliance.com/new/images/products/6659.png

6659/Free-Media-Player-Promotion

SiteKiosk - Digital Signage Software

http://global.networldalliance.com/new/images/products/4973.png

4973/SiteKiosk-Digital-Signage-Software

LG 84WS70MS-B

http://global.networldalliance.com/new/images/products/6417.png

6417/LG-84WS70MS-B

NAVORI QL MANAGER

http://global.networldalliance.com/new/images/products/5591.png

5591/NAVORI-QL-MANAGER

Presentation: Unleashing the Retail Customer Experience

http://global.networldalliance.com/new/images/products/webcast_small.gif

3099/Presentation-Unleashing-the-Retail-Customer-Experience

SAPPHIRE EDGE HD3 Player PC

http://global.networldalliance.com/new/images/products/5973.png

5973/SAPPHIRE-EDGE-HD3-Player-PC

CAYIN SuperMonitor 3: Monitor Functioning Status of Multiple …

http://global.networldalliance.com/new/images/products/4693.png

4693/CAYIN-SuperMonitor-3-Monitor-Functioning-Status-of-Multiple-Digital-Signage-Networks

CONNECT 2014 Mobile Innovation Summit
Request Information From Suppliers
Save time looking for suppliers. Complete this form to submit a Request for Information to our entire network of partners.