The DSA is a non-profit association focused on integrated digital screenmedia strategies for cross-channel solutions that address digital signage, interactive kiosks and mobile devices.
“We are extremely excited to align ourselves with and designate CETW as the official tradeshow of the Digital Screenmedia Association,” said Stuart Armstrong, president of EnQii North America as well as president of the DSA. “Since we began the effort to select an official trade show at the beginning of this year, we studied the industry environment closely before naming CETW the preferred event for our association. At every turn we found CETW’s focus aligned most closely with the goals and objectives of our association.”
Armstrong says that the event’s 15 years of consistently providing high quality educational programs for buyers of digital screenmedia technologies, makes it a strategic launch pad for organizations looking to understand and utilize these technologies in their customer engagement programs.
With the agreement, the DSA will be actively involved in the process of developing conference programming for CETW events in San Francisco and New York in 2011. This alliance will support the DSA charter around education, advocacy and networking, with a portion of its members’ exhibition investments at CETW being allocated to assist the DSA in creating more global educational offerings.
“We are thrilled that the Digital Screenmedia Association has chosen Customer Engagement Technology World as their Official Trade Show,” said Lawrence Dvorchik, general manager of CETW. “CETW welcomes the opportunity to align itself with organizations that truly understand how digital screenmedia and customer engagement technologies converge to affect the organizations deploying them. There is no question in our mind that DSA understands these intricacies and promotes these ideals. … We look forward to working with the DSA and welcoming their members to our events.”
CETW has a passionate devotion to ensuring that each event is buyer-focused and covers the entire buying ecosystem, which is critical for end-users to understand, Armstrong says.
“CETW’s focus on ROI, and the lengths they go to, to make sure the shows are filled with a genuine, pre-qualified buying audience, is astounding,” he said. “The scope of the education and expo floor covers all points of digital screenmedia applications: digital signage, kiosks, mobile marketing and social/loyalty networks.”
In addition to making CETW the official show of the DSA, Dvorchik says, this agreement allows CETW to further its mission of educating buyers of all customer engagement technologies throughout the year and around the world.
“The DSA’s focus on education will help provide buyers with information to further their deployments, allowing them to make smarter technology purchases from CETW exhibitors and ultimately gain ROI from their customer engagement technology programs,” he said.