WASHINGTON, D.C. — The National Retail Federation and Digital Signage Today announced a partnership to create a special pavilion for the NRF 97th Annual Convention & EXPO, January 13-16, 2008 in New York. The "Customer Experience Pavilion" will be featured on the show floor and will provide a hands-on environment where retailers can see real-world strategies and solutions available. The purpose of the pavilion is to help visitors make more meaningful connections with customers.

Different areas of the pavilion will demonstrate how retailers can improve the customer experience, increase sales, merchandise more effectively, educate employees, generate customer and employee loyalty and integrate technology seamlessly into a store environment.

"We have enormous empathy with the challenges retailers face and real-world technology is available now that will help them connect with their customers in a way their customers prefer," said Bob Fincher, general manager of Digital Signage Today.

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